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4/27/2018

Snapdeal marketplace history funding and product category Acquisition in India

Basically the name called Snapdeal is owned by Jasper Infotech PVT LTD. Snapdeal is founded from Kunal Bahl, Rohit Bansal at 2010 and its Headquarters New Delhi. Snapdeal is one of the E-commerce company in India. As per records Snapdeal is started at 2010 as a daily deals platform, But in future days at 2011 becomes one the marketplace in India. Now Snapdeal has 300,000 sellers, over 30 million products in Snapdeal. From 2011 Snapdeal has tried to become a one of the largest online marketplace in India by offering 10 million products across India and started to ship across 5000 cities. Few years later stage in 2015 Snapdeal moved with actor Aamir Khan for the promotion on Snapdeal website.

In this period of the time Snapdeal received the funding to grow the business from many sources listed below,

*Nexus Venture Partners and Indo-US Venture Partners are funded worth USD $12 million at January 2011,
* Bessemer Venture Partners and existing investors funded worth USD $45 million at July 2011,
* eBay and other pre-existing investors funded worth USD $50 million in third round of Snapdeal funding history.
*After few years later February 2014 raised USD $133 million funding and after few months later in the year got funding worth USD $105 million and finally in October 2014 raised USD $647 million from softbank.
*At the stage of year 2015 raised USD $500 million as fresh capital funding.
*Next in the year of 2017 may month raised funding worth Rs 113 crore from Nexus Venture Partners.

Snapdeal Acquisition

Basically snapdeal acquired several companies listed below,
*In the year of 2011 Snapdeal acquired Grabbon.com,
*In the year of 2012 Snapdeal acquired esportsbuy.com,
*In the year of 2014 Snapdeal acquired Doozton.com,
Finally Snapdeal acquired majority of the companies in the year of 2015
*January month Snapdeal acquired Smartprix.com,
*March month Snapdeal acquired Exclusively.in and Unicommerce.com,
*April month Snapdeal acquired FreeCharge.com

Currenty Snapdeal is popular in India by selling many categories of the products as listed below,

*MOBILES & TABLETS : Under this category Snapdeal handling Mobile Phones, tablets, Mobile Cases & Covers, Sefie Sticks & Stands, Mobile Memory Cards,Mobile Accessories like Screen Guards, Cables & Chargers, Spare Parts, Batteries and Tablet Accessories like Cases & Covers, Keyboards, Screen Guards, Stylus Pen, Headsets, Headphones, Smart Watches.

*COMPUTERS, OFFICE & GAMING : Under this category Snapdeal handling Computers & Accessories, Laptops, Printers & Scanners, Monitors, Desktops etc accessories

*Electronics : Under this category Snapdeal handling TVs, Audio & Video, Televisions, Home Theaters, Appliences, Cameras, Etc

*HOME & LIVING : Under this category Snapdeal handling Kitchen Appliances, Home Furnishing, Furniture, Home Decor Etc

*WOMEN'S FASHION : Under this category Snapdeal handling Completly belogs to women's fashion wears like western wear, Ethnic wear Etc,

*MEN'S FASHION : Under this category Snapdeal handling Completly belogs to men's fashion wears like Shirts, Jeans, Trousers, Footwear Etc

*TOYS, KIDS & BABIES : Under this category Snapdeal handling Under this category snapdeal handling Baby clothing, baby care products, kids accessories,

*DAILY NEEDS : Under this category Snapdeal handling Beauty & Personal Care, Health & Wellness, Household Essentials and Food category,

*SPORTS, FITNESS & OUTDOOR : Under this category Snapdeal handling Sports Accessories,Fitness equipments, Nutrition & Supplements, Bags & Luggage

*MOTORS ACCESSORIES : Under this category Snapdeal handling Motors parts and machines, Car Audio, GPS & Dash Cameras and few more accessories, Biker Gear & Accessories,

*BOOKS, MUSIC & GIFT CARDS : Under this category Snapdeal handling Books, E-Learning, Musical Instruments, Movies & TV Shows,

*REAL ESTATE & FINANCIAL SERVICES.

Now Snapdeal is selling all over the India with all the above categories. As we discussed already Snapdeal is one of the market place India allows sellers to sell their products in Snapdeal platform. Here seller has to pay some amounts like,

*Selling fees ; Selling fees means "Once the seller sold any of his/her product in Snapdeal platform, Seller has to pay declared selling fees as commission. Every category product has their own different commission structure.
*Courier charge : Once the product sold, Seller has to pay the courier charge into Snapdeal as courier fees.

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